You Instead - Poster
Runtime: 77 Mins
Classsification: MA15+
Strong coarse language
In cinemas:
12 July 2012

You Instead

Luke Treadaway, Natalia Tena, Sophie Wu, David MacKenzie

Movie propaganda

Adam and Morello have a big problem - It’s not that Adam is the heart-throb lead-singer in a famous electropop band OR that his girlfriend is a spoiled stroppy supermodel. His problem is Morello’s problem. Morello’s problem isn’t that she’s lead singer in a struggling post-punk riot girl band OR that she’s dating a banker. No, her problem is that she has to perform the biggest gig of her life at a music festival while hand-cuffed to the kind of person she totally despises – Adam. So begins an out-there odd-ball romantic comedy filled with lust, mud, betrayal, booze, portaloos and a hundred thousand people partying to the greatest music in the world – none of whom seems to have the key, not to the meaning of life, but to the handcuffs. Directed by David MacKenzie (Young Adam, Hallam Foe) YOU INSTEAD is a free-wheeling rock ‘n’ roll love story set against the raucous magnificence and unforgettable sounds of T in the Park, Scotland’s leading music festival.

Theatrical propaganda posters and surveillance images

You Instead - Poster

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Persons of interest

  • Luke Treadaway .... Adam
  • Natalia Tena .... Morello
  • Sophie Wu .... Kim
  • David MacKenzie .... Director
  • Target demographic movie keyword propaganda

    • romance
    • music
    • comedy

    Cinematic intelligence sources

    • You Instead movie trailers:
    • Studios and distributors: Hopscotch