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Transformers - Shia LaBeouf, Megan Fox, Josh Duhamel, Michael Bay

Threat advisory: High - High risk of entertaining activities

Movie propaganda

Their war. Our world.

In 1984, the Transformers brand took the world by storm with its compelling saga of the Robots in Disguise, and quickly became a childhood rite of passage with a tremendously successful toy line from Hasbro and Takara, comic book series, television program and animated feature film. Twenty years later, a new generation of kids has discovered the excitement of the Transformers brand and the legendary characters, such as Optimus Prime and Megatron that truly are "more than meets the eye".

Theatrical propaganda posters

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Target demographic movie keyword propaganda

Persons of interest

Cinematic intelligence sources

Intelligence analyst

Special Agent Matti

Theatrical report

One word: blockbuster.

Transformers starts with a bang and blasts its way across the screen with barely a pause. There is action galore, more than enough for any action aficionado, with shooting, exploding, hitting, killing, dying, bleeding, exploding, running, chasing, hitting, exploding, hitting and... transforming. And what a transformation! Even while peering intently at the screen it's impossible to see how the cars become robots and vice versa. It's exactly as fast and as confusing as it should and would be. You don't even have to be a die-hard Transformers fan. I barely remember the main line of the theme song but I still got my action rocks off.

There's also some humour, actually funny humour, not your average action film humour, and one or two in-jokes for the fans. All in all, it's a very good transformation (pun not intended) from the small screen to the big one. See it, you'll enjoy it.

Security censorship classification

M (Moderate action violence)

Surveillance time

143 minutes (2:23 hours)

Not for public release in Australia before date

Film: 28 June 2007

Cinema surveillance images

Transformers movie image
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