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startup.com

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Movie propaganda

The rise and fall of the American dream.

As an ailing economy reduces high-flying internet companies around the country to bankruptcy, acclaimed documentary team, Chris Hegedus, Da Pennebaker and newcomer Jehane Noujaim take a behind-the-scenes look at the volatile startup phenomenon, chronicling the turbulent development of govworks.com, an award-winning internet site that facilitates interaction between local government, citizens and businesses. turning a familiar headline story into a high-pressure personal odyssey, startup.com follows the trials of partners Kaleil Isaza Tuzman and Tom Herman, best friends since childhood, as they progress from being rookies with only a business plan to assuming the leadership of a nationally recognised internet company struggling to survive an inhospitable economy.

With millions of dollars of venture capital at stake, Isaza Tuzman and Herman wrestle with the growing pains of a new business in the fickle internet community, tackling technical difficulties, chartering the unpredictable venture capitalist waters, and out-smarting copy-cat competition. In one tense sequence, the partners receive a $17 million offer from a venture capital firm that they must sign that day, without leaving the office. There's only one problem: they can't locate their lawyer on the phone. govworks.com even becomes the victim of sabotage when its offices are broken into and valuable documents, outlining business and marketing strategies, are stolen. In the end, however, none of these challenges prepares Isaza Tuzman or Herman for their own conflict over the management of govworks.com, a conflict that will not only endanger their company and their jobs, but will irrevocably alter their lifelong friendship.

Picking up where today's headlines leave off, startup.com examines the current troubled state of the internet revolution, in which inflated ideals and dreams of instant wealth have been supplanted by harsh economic realities and broken promises. graced with sensitive storytelling and a dynamic, intimate cinema-verite style, the film also manages to personalise this crisis with intensely private views of the people involved. More than just an insider look at an industry in flux, startup.com becomes a deft exploration of friendship and the conflict between personal and business relationships.