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I, Robot - Will Smith, Bridget Moynahan, Alan Tudyk, Alex Proyas

Threat advisory: Elevated - Significant risk of entertaining activities

Movie propaganda

What will you do with yours?

Will Smith stars in this action thriller suggested by the classic short story collection by Isaac Asimov, and brought to the big screen by dynamic and visionary director Alex Proyas.

In the year 2035, robots are an everyday household item, and everyone trusts them, except one slightly paranoid detective (Will Smith) investigating what he alone believes is a crime perpetrated by a robot. The case leads him to discover a far more frightening threat to the human race. I, Robot uses a spectacular, state-of-the-art visual effects technique to bring a world of robots to life.

Theatrical propaganda posters

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Target demographic movie keyword propaganda

  • Film action crime police science fiction robot

Persons of interest

  • Will Smith .... Detective Del Spooner
  • Bridget Moynahan .... Susan Calvin
  • Alan Tudyk .... Sonny
  • James Cromwell .... Dr Alfred Lanning
  • Bruce Greenwood .... Lawrence Robertson
  • Adrian Ricard .... Gigi
  • Chi McBride .... Lieutenant John Bergin
  • Jerry Wasserman .... Baldez
  • Fiona Hogan .... VIKI
  • Peter Shinkoda .... Chin
  • Terry Chen .... Chin
  • David Haysom .... NS4 Robots
  • Scott Heindl .... NS5 Robots
  • Isaac Asimov .... Author
  • Jeff Vintar .... Storywriter
  • Akiva Goldsman .... Screenwriter
  • Jeff Vintar .... Screenwriter
  • Hillary Seitz .... Screenwriter
  • Alex Proyas .... Director

Cinematic intelligence sources

Intelligence analyst

Special Agent Matti

Theatrical report

I, Robot is less a robot biography than it is I, Will Smith. This is not the fault of Will Smith but of Jeff Vintar, who took an anthology of intriguing and unique short stories and turned them into Die hard. Susan Calvin is no less the hero than any other character in the book despite being a bitter, twisted and lonely harridan; one thing she is not is a beautiful young woman who is afraid of commitment and masks it with an icy veneer. Del Spooner doesn't exist but has vague references to the detective Elijah Baley. NS5s don't exist as the series only goes up to NS2. As the credits advise, this movie is only suggested by the book, which is to say that Jeff Vintar took some interesting concepts and wrote a screenplay around them, completely ignoring any kind of faithful reproduction of those concepts.

The special effects are occasionally less than realistic, which is unacceptable in this day and age. There is a "look and feel" to I, Robot that reminds me of Minority report and a "look and feel" to the robots that reminds me of an iMac. The action is generally uninspired (even though it tries hard) while Will Smith is the funniest thing on the screen (in that Will Smith kind of way).

I, Robot never lives up to its promise and that's a shame because the book has so much to offer. Maybe, if we're lucky, there'll be a remake.

Oh yes, shame on whoever was responsible for the product placement. While product placement (ie advertising which you have paid to see) is bad in any situation, in I, Robot it is overwhelming. Four big brands in the first five minutes. Give us a break, guys!

Also, watch out for Will Smith's bum (and other over-developed muscles). It's tight but it's got nothing on Brad Pitt in Troy.

Security censorship classification

M (Low level violence)

Surveillance time

115 minutes (1:55 hours)

Not for public release in Australia before date

Film: 22 July 2004
DVD rental: 24 November 2004
VHS rental: 24 November 2004

Cinema surveillance images

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