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$9.99 - Geoffrey Rush, Anthony LaPaglia, Samuel Johnson, Tatia Rosenthal

Threat advisory: Elevated - Significant risk of entertaining activities

Movie propaganda

$9.99 is an animated feature film which offers slightly less than $10 worth about the meaning of life.

"Have you ever wondered ‘What is the meaning of life? Why do we exist?' The answer to this vexing question is now within your reach! You'll find it in a small yet amazing booklet, which will explain; in easy to follow; simple terms your reason for being! The booklet, printed on the finest paper, contains illuminating, exquisite colour pictures, and could be yours for a mere $9.99."

This is the ad that alters the life of the unemployed, 28-year-old who still lives at home, Dave Peck (Samuel Johnson). In his struggle to share his find with the world, Dave's surreal path crosses with those of his unusual neighbours: an old man and his disgruntled guardian angel, a magician in debt, a bewitching woman who likes her men extra smooth, a broken-hearted man who befriends a group of hard-partying two-inch-tall students, and a little boy who sets his piggy bank free. Their stories are woven together, examining the post-modern meaning of hope.

Theatrical propaganda posters

$9.99 theatrical one sheet image

Target demographic movie keyword propaganda

  • Film animation Australia Sydney comedy apartment block suicide family city urban life short story Etgar Keret

Persons of interest

  • Tom Budge .... Bisley
  • Joel Edgerton .... Ron
  • Leon Ford .... Stanton
  • Samuel Johnson .... Dave Peck
  • Claudia Karvan .... Michelle
  • Jamie Katsamatsas .... Zack
  • Anthony LaPaglia .... Jim Peck
  • Ben Mendelsohn .... Lenny Peck
  • Henry Nixon .... Drazen, Beanbag, Radio announcer
  • Barry Otto .... Albert
  • Geoffrey Rush .... Angel
  • Leeanna Walsman .... Tanita
  • Etgar Keret .... Author
  • Etgar Keret .... Screenwriter
  • Tatia Rosenthal .... Screenwriter
  • Tatia Rosenthal .... Director

Cinematic intelligence sources

  • $9.99 official movie sites:
  • $9.99 film production notes
  • $9.99 QuickTime movie trailers
  • Awards and film festivals:
    • Annie Awards 2009: Nominated: Best Animated Feature, Best Directing in an Animated Feature Production (Tatia Rosenthal)
    • Mexico City International Contemporary Film Festival 2009: Won: Audience Award (Tatia Rosenthal), Festival Award Best Female Director (Tatia Rosenthal)
  • Studios and distributors:

Intelligence analyst

Special Agent Matti

Theatrical report

My first question about $9.99 is, why does everyone look like they belong in a burns ward? The clay used to make the puppets is probably an attempt to be edgy (or at least, to not look like Wallace & Gromit) but it's very distracting, like when indie filmmakers wave the camera around to make their movie seem more exciting. You know who I'm talking about.

My second question is, what was Etgar Keret on when he wrote these stories? My third question is, where can I get some? Even though this is mostly a thoroughly realistic urban tale, the twist is an absolute doozy. I've lived in the urbs for a long time and despite all the weird shit that's gone on it ain't never been that weird. Cool! $9.99 makes Sex and the city look like Play School. Woo hoo!

The animation, Australia movie $9.99 is directed by Tatia Rosenthal and stars Geoffrey Rush, Anthony LaPaglia, Samuel Johnson.

Government security censorship classification

M (Coarse language, violence, sexual references, nudity and drug use)

Surveillance time

78 minutes (1:18 hours)

Not for public release in Australia before date

Film: 17 September 2009

Cinema surveillance images

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